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Case Studies

A collection of projects that showcase my approach to solving complex design challenges and creating meaningful user experiences that solve business problems.

Design Leadership Concept Development Process Improvement

Idea Dash for Executive Alignment

By pioneering Idea Dashes, we unlocked innovation for Sales Cloud, leading to the development of Pipeline Inspector and establishing a repeatable framework that accelerates future product evolution.

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Mobile Gaming Brand Extension Connected Devices

Ellen DeGeneres Multiplayer Mobile Games

Designed and developed a suite of mobile games that enhanced real-world social interaction rather than distracted from it.

The first game, Psych!, downloaded 3M+ times the first year and chosen as the App Store's Editors Choice award.

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Digital Transformation Account Engagement Consultative Design

Shaklee Digital Transformation

Strengthening the Salesforce–Shaklee Partnership Through Experience Strategy.

Transforming Distributor Workflows into a Mobile, Relationship-Centered Experience.

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